Category Archives: Marketing

Learning: steps to becoming a passionate lifelong learner is available on Amazon Now.

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 Learning: steps to becoming a passionate lifelong learner is Russell’s second book. In it, he explains eight specific steps that will teach you how to become a passionate lifelong learner.   

Learning: steps to becoming a passionate lifelong learner

 

Why some ideas survive and others die?

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Identify the right Sales Channels for your company

Choosing the right sales channel is one of the hardest, and most important, business decisions you will ever make. Getting it right increases your chances of success substantially.

Here are different sales channel you can use for your company:

Company Owned:

  1. Tele Sales force
  2. Direct Sales Force
  3. Web sales
  4. Own stores

Partnership

  1. Selling through VAR
  2. Partner stores
  3. Wholesaler

You should find the right mix of channels to meet your sales goal. At our company at NetCom Information Technology (www.netcominfo.com), we are using primary Tele sales force, direct sales force and web sales channel.

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How to develop value propositions to target customers

Companies use value propositions to target customers who will benefit most from using the company’s products. The value proposition is the reason why customers turn to one company over another.

It’s important when developing your value proposition that it be clear and concise. It’s best to start by brainstorming and focusing on what needs your target demographic group have in common.

Problems with most companies:

  • Company has not identified a value proposition
  • Company does not clearly express its value proposition
  • Company is not testing or measuring its value proposition

 

Strong value propositions deliver tangible results like:

  • Increased revenues
  • Decreased cost
  • Decreased Risk
  • Improved performance
  • Improved operational efficiency
  • Increased market share
  • Faster time to market
  • Decreased employee turnover
  • Improved customer retention levels
  • Customization flexibility
  • Convenience
  • Accessibility
  • Newness

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